Bloomy | Full Rebrand + Strategy
About:
Bloomy is a pioneering wellness-centered discovery platform and fintech that encourages users to prioritize self-care. Founded in the wellness capital of the world, Los Angeles, Bloomy is more than just a platform—it's a community centered around the shared love of nurturing the mind, body, and soul.
Bloomy is a pioneering wellness-centered discovery platform and fintech that encourages users to prioritize self-care. Founded in the wellness capital of the world, Los Angeles, Bloomy is more than just a platform—it's a community centered around the shared love of nurturing the mind, body, and soul.
Challenge:
Bloomy sought to evolve its brand identity to better reflect its mission of promoting wellness from the inside out. The goal was to create a brand that resonates deeply with its audience, focusing on how wellness makes you feel rather than just how it makes you look. The rebrand needed to capture the dynamic energy of wellness and communicate it visually across all touchpoints.
Bloomy sought to evolve its brand identity to better reflect its mission of promoting wellness from the inside out. The goal was to create a brand that resonates deeply with its audience, focusing on how wellness makes you feel rather than just how it makes you look. The rebrand needed to capture the dynamic energy of wellness and communicate it visually across all touchpoints.
Approach:
Our inspiration for the rebrand was rooted in the concept of energy—specifically, how wellness can transform and elevate one's energy. We aimed to shift the conversation from mere aesthetics to the internal feelings that wellness evokes. This is reflected in the new visual identity, which features hand-drawn energetic waves and aura bubbles, symbolizing the externalization of positive energy and the ripple effect of self-care.
Our inspiration for the rebrand was rooted in the concept of energy—specifically, how wellness can transform and elevate one's energy. We aimed to shift the conversation from mere aesthetics to the internal feelings that wellness evokes. This is reflected in the new visual identity, which features hand-drawn energetic waves and aura bubbles, symbolizing the externalization of positive energy and the ripple effect of self-care.
Brandmark:
For Bloomy's brandmark, we chose a combination of primitive geometric shapes that coalesce into a flower mid-bloom. This visual metaphor represents wellness as an ongoing journey—not a starting point, but also not a final destination. The brandmark conveys growth, transformation, and the continual process of becoming one's best self.
For Bloomy's brandmark, we chose a combination of primitive geometric shapes that coalesce into a flower mid-bloom. This visual metaphor represents wellness as an ongoing journey—not a starting point, but also not a final destination. The brandmark conveys growth, transformation, and the continual process of becoming one's best self.
Art Direction:
The art direction was heavily influenced by the personal wellness journeys of Bloomy's founders. Their stories of prioritizing health and discovering the importance of self-care served as a foundation for the brand's visual and narrative identity.
The art direction was heavily influenced by the personal wellness journeys of Bloomy's founders. Their stories of prioritizing health and discovering the importance of self-care served as a foundation for the brand's visual and narrative identity.
Outcome:
The result is a reimagined brand that not only honors Bloomy’s roots in Los Angeles but also sets the stage for its future as an iconic platform in the wellness space. We’re incredibly proud of this rebrand and believe it captures the essence of Bloomy’s mission: to help everyone bloom together.
The result is a reimagined brand that not only honors Bloomy’s roots in Los Angeles but also sets the stage for its future as an iconic platform in the wellness space. We’re incredibly proud of this rebrand and believe it captures the essence of Bloomy’s mission: to help everyone bloom together.
