image-0_oihzbc.webp

Creative Autonomy
For Businesses.

Creative Autonomy
For Businesses.

We Develop Identities, Products, and Spaces for Consumer & Hospitality Brands

image-0_oihzbc.webp

Creative Autonomy
For Businesses.

We Develop Identities, Products, and Spaces for Consumer & Hospitality Brands

image-0_oihzbc.webp

Creative Autonomy
For Businesses.

We Develop Identities, Products, and Spaces for Consumer & Hospitality Brands

OUR SERVICES

01

BRAND AND IDENTITY

We build brands with purpose and personality. From strategy to design, we craft identities that are distinct, scalable, and rooted in meaning—designed to connect deeply and show up powerfully across every touchpoint.

blob_bduetg.webp

01

BRAND AND IDENTITY

We build brands with purpose and personality. From strategy to design, we craft identities that are distinct, scalable, and rooted in meaning—designed to connect deeply and show up powerfully across every touchpoint.

blob_bduetg.webp

01

BRAND AND IDENTITY

We build brands with purpose and personality. From strategy to design, we craft identities that are distinct, scalable, and rooted in meaning—designed to connect deeply and show up powerfully across every touchpoint.

02

HOSPITALITY DESIGN

We design branded environments that make people feel connected. From boutique hotels and casinos to restaurants and retail, we craft immersive spaces that balance experience, storytelling, and operational flow—built to delight guests and drive community.

blob_qdneyz.webp

02

HOSPITALITY DESIGN

02

HOSPITALITY DESIGN

03

PRODUCT DEVELOPMENT

From idea to shelf, we design physical products that disrupt categories and delight consumers. We craft every layer—from brand and packaging to form factor and positioning—with a focus on market impact and shelf appeal.

blob_k1ufgs.webp

03

PRODUCT DEVELOPMENT

03

PRODUCT DEVELOPMENT

04

CHIEF BRAND OFFICER

We partner with brands as an in-house CBO—leading strategy, shaping identity, and driving growth from the inside out. Whether launching, evolving, or scaling, we align every brand decision to your bigger picture with clarity, creativity, and consistency.

blob_e0jnew.webp

04

CHIEF BRAND OFFICER

04

CHIEF BRAND OFFICER

OUR WORK

GRANGER HOTEL

Where history meets hospitality. A 96-room Marriott Bonvoy hotel in a historic 120-year-old landmark with roots in San Diego’s zoo legacy. Crafted by Extra Olives.

GRANGER HOTEL

Where history meets hospitality. A 96-room Marriott Bonvoy hotel in a historic 120-year-old landmark with roots in San Diego’s zoo legacy. Crafted by Extra Olives.

Brand Identity

Crafted a cohesive visual language rooted in history and elegance, balancing heritage with modern luxury.

Creative Direction

Developed & directed the visual narrative across all brand expressions to ensure a consistent and compelling story.

Digital Experience

Seamless and immersive web experience that translates the hotel’s aesthetic and spirit into the digital space.

Social Media

Curated a scroll-stopping presence across platforms, blending brand storytelling with timely content.

Signage & Wayfinding

Designed a timeless signage system and wayfinding experience that guides guests intuitively.

GRANGER HOTEL

Where history meets hospitality. A 96-room Marriott Bonvoy hotel in a historic 120-year-old landmark with roots in San Diego’s zoo legacy. Crafted by Extra Olives.

SONIC POWER

A bold home tech brand built for speed, utility, and aesthetic edge. From packaging to product to ecom—designed for everyday performance with maximum shelf appeal.

SONIC POWER

A bold home tech brand built for speed, utility, and aesthetic edge. From packaging to product to ecom—designed for everyday performance with maximum shelf appeal.

Brand Identity

Defined a bold, high-contrast identity built for modern performance, combining speed, clarity, and shelf impact.

Packaging Design

Created attention-grabbing packaging that merges form and function, highlighting product benefits.

Digital Experience

Built an e-commerce experience based in clarity and speed. Designed to convert with intuitive flow.

Creative Direction

Directed the brand’s visual tone pairing utility-driven messaging with stylish product presentation.

Brand Advertising

Developed high-impact ad creative across OOH and digital to maximize visibility.

SONIC POWER

A bold home tech brand built for speed, utility, and aesthetic edge. From packaging to product to ecom—designed for everyday performance with maximum shelf appeal.

DE SOI

A premium non-alcoholic apéritif brand rooted in aperitivo culture, indulgence, and modern wellness. Founded by Katy Perry.

DE SOI

A premium non-alcoholic apéritif brand rooted in aperitivo culture, indulgence, and modern wellness. Founded by Katy Perry.

Investment

Provided early-stage investment and creative guidance to help shape De Soi strategy and focus.

Campaign Identity

Developed the visual and thematic world of “Spritz Italiano” from imagery to activation concepts defined the launch.

Verbal Identity

Crafted punchy messaging and taglines that reinforced De Soi’s playful, bold voice rooted in aperitif culture.

Social Media

Created a vibrant, editorial-inspired social presence that translated the campaign into daily storytelling.

Merchandise Design

Designed custom merch that captured De Soi’s whimsical spirit, extending the brand into wearable forms.

DE SOI

A premium non-alcoholic apéritif brand rooted in aperitivo culture, indulgence, and modern wellness. Founded by Katy Perry.

BOTTLE HAUS

We partnered with Bottle Haus to evolve their brand from a digital storefront into a lifestyle destination—developing every touchpoint from packaging to hospitality to campaign content. Founded by Marvin Attiq.

BOTTLE HAUS

We partnered with Bottle Haus to evolve their brand from a digital storefront into a lifestyle destination—developing every touchpoint from packaging to hospitality to campaign content. Founded by Marvin Attiq.

Brand Identity

Refined the brand’s core identity with a bold yet approachable aesthetic, built to stand out.

Hospitality Design

Brought the brand to life through physical space by designing a premium yet playful retail & tasting lounge.

Packaging Design & Development

Created shipping and retail packaging that boasts utility and charm, blending illustration, messaging, and experience.

Digital Experience

Designed a seamless e-commerce experience that prioritizes ease, conversion, and discovery.

Campaigns & Photoshoots

Led creative production and styled content across product launches, editorial shoots, and social.

BOTTLE HAUS

We partnered with Bottle Haus to evolve their brand from a digital storefront into a lifestyle destination—developing every touchpoint from packaging to hospitality to campaign content. Founded by Marvin Attiq.

HOT SMART RICH

An empowering media brand and VC fund designed for women who want ownership, influence, and a seat at every table. Our work helped define the look, voice, and momentum behind the movement. Founded by Maggie Sellers.

HOT SMART RICH

An empowering media brand and VC fund designed for women who want ownership, influence, and a seat at every table. Our work helped define the look, voice, and momentum behind the movement. Founded by Maggie Sellers.

Brand Identity

Crafted a bold, unapologetic identity system built to command attention—from editorial covers to digital spaces.

Creative Direction

Led the visual strategy across brand touch points, pairing sharp language with iconic visuals.

Brand Partnerships

Supported partnership positioning and design helping attract aligned collaborators and expand brand presence.

Merchandise Design

Developed statement merch that transforms community values into wearable affirmations.

HOT SMART RICH

An empowering media brand and VC fund designed for women who want ownership, influence, and a seat at every table. Our work helped define the look, voice, and momentum behind the movement. Founded by Maggie Sellers.

Shaken, Stirred, & Strategically
Branded

Shaken, Stirred, & Strategically
Branded

blob_vebpd6.webp
blob_vebpd6.webp
blob_vebpd6.webp

Shaken, Stirred,
&
Strategically
Branded

blob_vebpd6.webp

TESTIMONIALS

The Extra Olives team has been a joy. Their knack for delivering ahead of schedule and intuitively grasping our brand’s design needs sets them apart. They consistently exceeded our expectations.

—Sabrina Hand

McKinley & Co. Consulting

The Extra Olives team has been a joy. Their knack for delivering ahead of schedule and intuitively grasping our brand’s design needs sets them apart. They consistently exceeded our expectations.

—Sabrina Hand

McKinley & Co. Consulting

The Extra Olives team has been a joy. Their knack for delivering ahead of schedule and intuitively grasping our brand’s design needs sets them apart. They consistently exceeded our expectations.

—Sabrina Hand

McKinley & Co. Consulting

The Extra Olives team has been a joy. Their knack for delivering ahead of schedule and intuitively grasping our brand’s design needs sets them apart. They consistently exceeded our expectations.

—Sabrina Hand

McKinley & Co. Consulting

Extra Olives brought our vision for the Granger Hotel to life with a level of creativity and precision that’s hard to find. From brand identity to guest experience, they understood the soul of the property and elevated it at every turn. Their work has been instrumental in positioning Granger as a standout destination in San Diego.

—Kevin Oram

ceo of Oram Hotels

Extra Olives brought our vision for the Granger Hotel to life with a level of creativity and precision that’s hard to find. From brand identity to guest experience, they understood the soul of the property and elevated it at every turn. Their work has been instrumental in positioning Granger as a standout destination in San Diego.

—Kevin Oram

ceo of Oram Hotels

Extra Olives brought our vision for the Granger Hotel to life with a level of creativity and precision that’s hard to find. From brand identity to guest experience, they understood the soul of the property and elevated it at every turn. Their work has been instrumental in positioning Granger as a standout destination in San Diego.

—Kevin Oram

ceo of Oram Hotels

Extra Olives brought our vision for the Granger Hotel to life with a level of creativity and precision that’s hard to find. From brand identity to guest experience, they understood the soul of the property and elevated it at every turn. Their work has been instrumental in positioning Granger as a standout destination in San Diego.

—Kevin Oram

ceo of Oram Hotels

Extra Olives took our vision for Spritz Italiano and turned it into something truly unforgettable. Every detail felt intentional and elevated. They understood how to capture the spirit of Italian aperitivo culture while keeping it fresh and modern for our customer profile— we couldn’t have asked for a better partner.

—Scout Brisson

ceo of de soi

(forbes 30 under 30)

Extra Olives took our vision for Spritz Italiano and turned it into something truly unforgettable. Every detail felt intentional and elevated. They understood how to capture the spirit of Italian aperitivo culture while keeping it fresh and modern for our customer profile— we couldn’t have asked for a better partner.

—Scout Brisson

ceo of de soi

(forbes 30 under 30)

Extra Olives took our vision for Spritz Italiano and turned it into something truly unforgettable. Every detail felt intentional and elevated. They understood how to capture the spirit of Italian aperitivo culture while keeping it fresh and modern for our customer profile— we couldn’t have asked for a better partner.

—Scout Brisson

ceo of de soi

(forbes 30 under 30)

Extra Olives took our vision for Spritz Italiano and turned it into something truly unforgettable. Every detail felt intentional and elevated. They understood how to capture the spirit of Italian aperitivo culture while keeping it fresh and modern for our customer profile— we couldn’t have asked for a better partner.

—Scout Brisson

ceo of de soi

(forbes 30 under 30)

EXTRA OLIVES WAS INCREDIBLE TO WORK WITH..TRUST ME THEY’RE GOOD.

EXTRA OLIVES WAS INCREDIBLE TO WORK WITH..TRUST ME THEY’RE GOOD.

EXTRA OLIVES WAS INCREDIBLE TO WORK WITH..TRUST ME THEY’RE GOOD.

Kudzi Chikumbu
HEAD OF Global CREATOR MARKETING, Tiktok Brand: Sir Candle Man

Kudzi Chikumbu
HEAD OF Global CREATOR MARKETING, Tiktok Brand: Sir Candle Man

YOU WILL GET EXACTLY WHAT YOU’RE LOOKING FOR WITH EXTRA OLIVES.

YOU WILL GET EXACTLY WHAT YOU’RE LOOKING FOR WITH EXTRA OLIVES.

YOU WILL GET EXACTLY WHAT YOU’RE LOOKING FOR WITH EXTRA OLIVES.

MAGGIE SELLERS
VENTURE CAPITALIST

Brand: HOT SMART RICH & HSR VENTURES

MAGGIE SELLERS
VENTURE CAPITALIST

Brand: HOT SMART RICH & HSR VENTURES

MAGGIE SELLERS
VENTURE CAPITALIST

Brand: HOT SMART RICH & HSR VENTURES

NEWS & INSIGHTS

NEWS & INSIGHTS

#

3

BUSINESS PODCAST ON SPOTIFY

& Top 50
overall Podcasts on Spotify

July 2025

+ Hospitality

+ Food & Beverage

+ E-Commerce & Digital

+ Health & Wellness

+ Branding

The New Creative Department: What Boutique Agencies Actually Do

An inside look at how creative agencies like Extra Olives are reshaping collaboration, design, and execution across consumer and hospitality brands.

July 2025

+ Blog

+ Branding

+ Consumer Goods

The Granger Hotel
is added to the Michelin Guide

July 2025

+ Blog

+ Food & Beverage

+ E-Commerce & Digital

Sonic Power Launches at Target

After going viral in February 2024 and garnering over 40 million impressions online, Sonic Power launched at Target making FILL IN sales and earning 4.7/5 stars from customers.

July 2025

+ Hospitality

+ Creative Direction

Bottle Haus Raises $4M through Extra Olives SPV

July 2025

+ Health & Wellness

+ Creative Direction

Beyond the Logo: What Brands Get Wrong About Visual Identity

A breakdown of common missteps in early-stage branding and why strategy matters more than surface aesthetics.

July 2025

+ E-Commerce & Digital

+ Lifestyle

De Soi Expanding Nationwide

Katie Perry’s sparkling non-alcoholic apéritif brand is expanding into 28 new markets nationwide in conjunction with Southern Glazer’s Wine & Spirits, bringing accessibility to festivity.

July 2025

+ Hospitality

+ Food & Beverage

Extra Olives Expands to London

July 2025

+ Lifestyle

+ Artificial Intelligence

We already have many repeat guests and we have only been open a few months. Performance has exceeded expectations.

Kevin Mansour, co-founder of Oram Hotels MAY 2025

+ Health & Wellness

+ Blog

Scout Brisson in Forbes 30 Under 30

CEO of De Soi, Scout Brisson, was added to the 2025 Forbes 30 Under 30 list for Food and Drink. Under her leadership, De Soi has raised $13 million in funding and its retail presence has grown to more than 5,000 locations.

2025

+ Blog

+ Branding

#

3

BUSINESS PODCAST ON SPOTIFY

& Top 50
overall Podcasts on Spotify

July 2025

The New Creative Department: What Boutique Agencies Actually Do

An inside look at how creative agencies like Extra Olives are reshaping collaboration, design, and execution across consumer and hospitality brands.

July 2025

The Granger Hotel
is added to the Michelin Guide

July 2025

Sonic Power Launches at Target

After going viral in February 2024 and garnering over 40 million impressions online, Sonic Power launched at Target making FILL IN sales and earning 4.7/5 stars from customers.

July 2025

Bottle Haus Raises $4M through Extra Olives SPV

July 2025

Beyond the Logo: What Brands Get Wrong About Visual Identity

A breakdown of common missteps in early-stage branding and why strategy matters more than surface aesthetics.

July 2025

De Soi Expanding Nationwide

Katie Perry’s sparkling non-alcoholic apéritif brand is expanding into 28 new markets nationwide in conjunction with Southern Glazer’s Wine & Spirits, bringing accessibility to festivity.

July 2025

Extra Olives Expands to London

July 2025

We already have many repeat guests and we have only been open a few months. Performance has exceeded expectations.

Kevin Mansour, co-founder of Oram Hotels MAY 2025

Scout Brisson in Forbes 30 Under 30

CEO of De Soi, Scout Brisson, was added to the 2025 Forbes 30 Under 30 list for Food and Drink. Under her leadership, De Soi has raised $13 million in funding and its retail presence has grown to more than 5,000 locations.

July 2025

#

3

BUSINESS PODCAST ON SPOTIFY

& Top 50
overall Podcasts on Spotify

July 2025

What Boutique Agencies Actually Do

An inside look at how creative agencies like Extra Olives are reshaping collaboration, design, and execution across consumer and hospitality brands.

July 2025

The Granger Hotel
is added to the Michelin Guide

July 2025

Sonic Power Launches at Target

After going viral in February 2024 and garnering over 40 million impressions online, Sonic Power launched at Target making FILL IN sales and earning 4.7/5 stars from customers.

July 2025

Bottle Haus Raises $4M through Extra Olives SPV

July 2025

What Brands Get Wrong About Visual Identity

A breakdown of common missteps in early-stage branding and why strategy matters more than surface aesthetics.

July 2025

De Soi Expanding Nationwide

Katie Perry’s sparkling non-alcoholic apéritif brand is expanding into 28 new markets nationwide in conjunction with Southern Glazer’s Wine & Spirits, bringing accessibility to festivity.

July 2025

Extra Olives Expands to London

July 2025

We already have many repeat guests and we have only been open a few months. Performance has exceeded expectations.

Kevin Mansour, co-founder of Oram Hotels MAY 2025

Scout Brisson in Forbes 30 Under 30

CEO of De Soi, Scout Brisson, was added to the 2025 Forbes 30 Under 30 list for Food and Drink. Under her leadership, De Soi has raised $13 million in funding and its retail presence has grown to more than 5,000 locations.

July 2025

#

3

BUSINESS PODCAST ON SPOTIFY

& Top 50
overall Podcasts on Spotify

July 2025

What Boutique Agencies Actually Do

An inside look at how creative agencies like Extra Olives are reshaping collaboration, design, and execution across consumer and hospitality brands.

July 2025

The Granger Hotel
is added to the Michelin Guide

July 2025

Sonic Power Launches at Target

After going viral in February 2024 and garnering over 40 million impressions online, Sonic Power launched at Target making FILL IN sales and earning 4.7/5 stars from customers.

July 2025

Bottle Haus Raises $4M through Extra Olives SPV

July 2025

What Brands Get Wrong About Visual Identity

A breakdown of common missteps in early-stage branding and why strategy matters more than surface aesthetics.

July 2025

De Soi Expanding Nationwide

Katie Perry’s sparkling non-alcoholic apéritif brand is expanding into 28 new markets nationwide in conjunction with Southern Glazer’s Wine & Spirits, bringing accessibility to festivity.

July 2025

Extra Olives Expands to London

July 2025

We already have many repeat guests and we have only been open a few months. Performance has exceeded expectations.

Kevin Mansour, co-founder of Oram Hotels MAY 2025

Scout Brisson in Forbes 30 Under 30

CEO of De Soi, Scout Brisson, was added to the 2025 Forbes 30 Under 30 list for Food and Drink. Under her leadership, De Soi has raised $13 million in funding and its retail presence has grown to more than 5,000 locations.

July 2025

FIND US IN

San Diego, California

Beverly Hills, California

London, United Kingdom


hello@byextraolives.com

© 2025 Extra Olives | All Rights Reserved

FIND US IN

San Diego, California

Beverly Hills, California

London, United Kingdom


hello@byextraolives.com

© 2025 Extra Olives | All Rights Reserved

FIND US IN

San Diego, California

Beverly Hills, California

London, United Kingdom


hello@byextraolives.com

© 2025 Extra Olives | All Rights Reserved